Hey, I'm Vaishnavi Kedlaya, and I come from a small town called "Udupi." It's a place where traditions, heritage, and art shine bright. Growing up surrounded by nature's beauty and colorful festivals ignited my love for art. 

My journey as an entrepreneur took flight back in 2020. It was a time when I took my first steps, venturing into the world of business. My initial ventures revolved around print on-demand t-shirts, crafting press-on nails, and dropshipping. Each of these endeavours was a step toward creating a canvas for my dreams.

However, my love for sarees and art made me explore the 300 year old art of Rajasthani hand-block printing. I was moved by the way our Indian artisans spend 7-10 days preparing a single piece of saree. This extensive process creates a unique saree every time, symbolising the individuality of the “Bold Indian Woman”. 

My aim is to let the Indian women experience these unrepeatable masterpieces, hand-made exclusively for each individual by our artisans. These creators, who treat this art as a way of life, put their heart and soul into every saree..

Welcome to KRITHAGYA  where I hope our products will help you craft the most delightful memories. :)